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|All Authors / Contributors:||
|Notes:||Originally published: London: Little, Brown, 2000.|
|Description:||288 p. ; 20 cm.|
|Contents:||The three rules of epidemics --
The law of the few : connectors, mavens, and salesman --
The stickiness factor : Sesame Street, Blue's Clues, and the educational crisis.
Gladwell argues that many contemporary problems - from crime to teenage delinquency and traffic jams - behave like epidemics that are capable of sudden and dramatic changes in direction. Yet the