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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: London : Abacus, 2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
In this book, Malcolm Gladwell explains and analyses the `tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everday world, Gladwell explains the fascinating social dynamics that cause rapid change. [Back cover].
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 0349113467 9780349113463
OCLC Number: 59519864
Notes: Originally published: London: Little, Brown, 2000.
Description: 288 pages ; 20 cm
Contents: The three rules of epidemics --
The law of the few : connectors, mavens, and salesman --
The stickiness factor : Sesame Street, Blue's Clues, and the educational crisis.
Responsibility: Malcolm Gladwell.

Abstract:

The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.  Read more...

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Gladwell argues that many contemporary problems - from crime to teenage delinquency and traffic jams - behave like epidemics that are capable of sudden and dramatic changes in direction. Yet the Read more...

 
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