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|Notes:||Originally published: Boston : Little, Brown, c2000.
Imprint may vary.
A cloth bag containing ten copies of the title and a folder with miscellaneous notes, discussion questions, biographical information, and reading lists to assist book group discussion leaders.
|Description:||10 books in a cloth bag ; 15 x 20 cm. + 1 folder.|
|Contents:||The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
|Responsibility:||Malcolm Gladwell ; [with a new afterword by the author].|