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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: Boston : Little, Brown, ©2002.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 0316316962 9780316316965
OCLC Number: 65394593
Description: viii, 279 p. ; 22 cm.
Contents: Introduction: Three rules of epidemics --
Law of the few: Connectors, Mavens, and salesmen --
Stickiness factor: Sesame street, blue's clues, and the educational virus --
Power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
Power of context (part two): Magic number one hundred and fifty --
Case study: Rumors, sneakers, and the power of translation --
Case study suicide, smoking, and the search for the unsticky cigarette --
Conclusion: Focus, test, and believe --
Endnotes --
Acknowledgments --
Index.
Responsibility: Malcolm Gladwell.

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