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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: Boston : Back Bay, 2002.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 0316346624 9780316346627
OCLC Number: 670282357
Description: xii, 301 pages ; 22 cm
Responsibility: Malcolm Gladwell.

Abstract:

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

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