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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: United States : Wheeler Pub., 2003.
Edition/Format:   Large print book : EnglishView all editions and formats
Database:WorldCat
Summary:
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly  Read more...
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 1587243938 9781587243936
OCLC Number: 682160536
Target Audience: Adult.
Description: v. ; 24 cm.
Responsibility: by Malcolm Gladwell.

Abstract:

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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