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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: New York : Back Bay Books, 2001.
Edition/Format:   Print book : English : Back Bay international paperback editionView all editions and formats
Database:WorldCat
Summary:
"The Tipping Point" is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This [book] explores and ... illuminates the tipping point phenomenon, is already  Read more...
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 0316679070 9780316679077
OCLC Number: 756264257
Notes: Originally published in hardcover by Little, Brown and Company.First Back Bay international paperback edition: May 2001.
Description: 280 S.
Responsibility: Malcolm Gladwell.

Abstract:

"The Tipping Point" is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This [book] explores and ... illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.-Back cover.

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