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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: Boston : Little, Brown, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--Explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 0316316962 9780316316965
OCLC Number: 769002116
Description: 272 pages
Responsibility: by Malcolm Gladwell.

Abstract:

An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--Explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.

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