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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: Boston, Mass. : Back Bay Books/Little, Brown and Co., 2002.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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Genre/Form: Electronic books
Additional Physical Format: (OCoLC)48671363
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Malcolm Gladwell
ISBN: 0759574707 9780759574700 9780759574731 0759574731
OCLC Number: 80019646
Reproduction Notes: Electronic reproduction. New York : Little Brown & Company, 2006. Requires Adobe Digital Editions (file size: 894 KB) or Adobe Digital Editions (file size: 1056 KB).
Description: xii, 301 pages ; 21 cm
Contents: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: Focus, test, and believe --
Afterword: Tipping point lessons from the real world.
Responsibility: Malcolm Gladwell.

Abstract:

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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