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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: Boston, Mass. : Back Bay Books/Little, Brown and Co., 2002.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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Genre/Form: Electronic books
Additional Physical Format: (OCoLC)48671363
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Malcolm Gladwell
ISBN: 0759574707 9780759574700 9780759574731 0759574731
OCLC Number: 80019646
Reproduction Notes: Electronic reproduction. New York : Little Brown & Company, 2006. Requires Adobe Digital Editions (file size: 894 KB) or Adobe Digital Editions (file size: 1056 KB).
Description: xii, 301 p. ; 21 cm.
Responsibility: Malcolm Gladwell.

Abstract:

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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