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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell; Amazon.com (Firm)
Publisher: Boston : Hachette Book Group, ©2006.
Edition/Format:   Book : Document   Computer File : English : 1st eBook edView all editions and formats
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Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Malcolm Gladwell; Amazon.com (Firm)
ISBN: 0316346624 9780316346627 0759574723 9780759574724
OCLC Number: 822969390
Notes: ASIN: B000OT8GD0.
Description: 1 electronic book.
Contents: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
Responsibility: Malcolm Gladwell.

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