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The Tipping Point : How little things can make a big difference

Author: Malcolm Gladwell
Publisher: London : Abacus, 2013
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 9780349139067 0349139067
OCLC Number: 840875633
Description: 279 s. : ill. ; 20 cm

Abstract:

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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