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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: Boston : Little, Brown, and Company, [2000] ©2000
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new  Read more...
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Additional Physical Format: Print version:
Gladwell, Malcolm, 1963-
Tipping point.
Boston : Little, Brown, ©2000
(DLC) 99047576
(OCoLC)42397965
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Malcolm Gladwell
ISBN: 9780316648523 0316648523
OCLC Number: 855712195
Description: 1 online resource (viii, 279 pages)
Contents: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
Responsibility: Malcolm Gladwell.

Abstract:

The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent  Read more...

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