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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: New York : Little, Brown and Co., 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly  Read more...
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Genre/Form: Downloadable e-Books
Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Malcolm Gladwell
ISBN: 9780316144797 0316144797
OCLC Number: 812323440
Description: 1 online resource : illustrations
Contents: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
Responsibility: written by Malcolm Gladwell.

Abstract:

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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