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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: Boston : Back Bay Books, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 9780316346627 0316346624
OCLC Number: 870904019
Notes: Originally published: Boston : Little, Brown, 2000, first Back Bay paperback ed., January 2002.
Reading group guide copyright 2013; excerpt from David and Goliath © 2013 by Malcolm Gladwell.
Description: xii, 301 p., 7 p. : ill. ; 21 cm.
Contents: Introduction --
The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe --
Afterword: tipping point lessons from the real world --
Endnotes --
Acknowledgments --
Index --
Reading group guide --
Excerpt from David and Goliath.
Responsibility: Malcolm Gladwell ; [with a new afterword by the author].

Abstract:

Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.

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