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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: Boston : Back Bay Books / Little, Brown and Company, [2013] ©2013
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly  Read more...
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 9780316346627 0316346624
OCLC Number: 870904019
Notes: Originally published in hardcover: Boston : Little, Brown and Company, March 2000; first Back Bay paperback edition, January 2002.
Description: xii, 301 pages, 7 pages : illustrations ; 21 cm
Contents: Introduction --
Three rules of epidemics --
Law of the few: connectors, mavens, and salesmen --
Stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
Power Of Context (Part One): Bernie Goetz and the rise and fall of New York City crime --
Power Of Context (Part Two): Magic number one hundred and fifty --
Case Study: Rumors, sneakers, and the power of translation --
Case Study: Suicide, smoking, and the search for the un-sticky cigarette --
Conclusion: Focus, test, and believe --
Afterword: Tipping point lessons from the real world --
Endnotes --
Acknowledgments --
Index --
Reading group guide --
Excerpt from David and Goliath.
Other Titles: How little things can make a big difference
Responsibility: Malcolm Gladwell ; [with a new afterword by the author].

Abstract:

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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