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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: New York : Time Warner AudioBooks, ©2005
Edition/Format:   Print book : CD for computer : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 1586217453 9781586217457
OCLC Number: 874578471
Description: 3 cd-rom i mappe (ca. 3 timer)
Contents: Indhold: The three rules of epidemics ; The law of the few: connectors, mavens, and salesmen ; The stickiness factor: Sesame Street, Blue's Clues, and the educational virus ; The power of context (Bernie Goetz and the rise and fall of New York City crime ; The magic number one hundred and fifty) ; Case study (Rumors, sneakers, and the power of translation ; Suicide, smoking, and the search for the unsticky cigarette) ; Conclusion
Responsibility: Malcolm Gladwell ; with a new afterword by the author

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