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The tipping point

Author: Malcolm Gladwell
Publisher: Boston : Back Bay Books, ©2000.2002.
Edition/Format:   Book : English : 1st Back Bay pbk. edView all editions and formats
Database:WorldCat
Summary:
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 0316346624 : PAP 9780316346627 : PAP
OCLC Number: 663060264
Notes: Originally published: Boston : Little, Brown, c2000. With a new afterword.
Description: xix, 301 p. : Paperback 21 cm.
Other Titles: How little things can make a big difference.
Responsibility: Malcolm Gladwell.

Abstract:

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

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