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Tips & tactics for serving customers on the Internet

Author: Joanne Y Cleaver
Publisher: Boston, Mass. : Inc. Business Resources, ©2001.
Edition/Format:   Print book : English : 1st ed
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Document Type: Book
All Authors / Contributors: Joanne Y Cleaver
ISBN: 158230016X 9781582300160
OCLC Number: 46487043
Notes: "Inc.'s management guide to online customer service"--Cover.
Description: 96 pages : illustrations ; 18 cm
Contents: Supporting online customers --
E-mail: why it's the universal tool --
Database-driven e-mail --
Enriched site content --
Real-time contact --
Fulfillment: betting on the back office --
Tracking the return --
CRM technology matrix.
Other Titles: Tips and tactics for serving customers on the Internet
Responsibility: by Joanne Y. Cleaver.

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