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To buzz or not to buzz : comment lancer une campagne de buzz marketing

Author: Georges Chetochine; Julie Bouillet
Publisher: Paris : Eyrolles : Éditions d'organisation, ©2007.
Series: Collection Marketing.
Edition/Format:   eBook : Document : FrenchView all editions and formats
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Genre/Form: Livres électroniques
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Georges Chetochine; Julie Bouillet
ISBN: 9782212861389 2212861389 9782212538120 221253812X
OCLC Number: 748879520
Notes: Titre de l'écran-titre (visionné le 19 août 2011).
Description: 1 online resource.
Series Title: Collection Marketing.
Responsibility: Georges Chétochine ; [avec la collaboration de Julie Bouillet].

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