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To sell is human : the surprising truth about moving others

저자: Daniel H Pink
출판사: New York : Riverhead Books, 2012.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine
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장르/형태: Popular Works
문서 형식:
모든 저자 / 참여자: Daniel H Pink
ISBN: 9781594487156 1594487154 9781594486289 159448628X 9781594631900 1594631905
OCLC 번호: 814301814
설명: 260 pages : illustrations ; 24 cm
내용: Introduction --
Part one: Rebirth of a salesman --
We're all in sales now --
Entrepreneurship, elasticity, and ed-med --
From caveat Emptor to caveat venditor --
Part two: How to be --
Attunement --
Buoyancy --
Clarity --
Part three: What to do --
Pitch --
Improvise --
Serve.
책임: Daniel H. Pink.
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초록:

"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the other eight out of nine. Whether we're entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we're all in sales. Or as Daniel H. Pink puts it, everyone is in the "moving business." In this provocative book, Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn't what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills. As he did in Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offers vivid examples and stories, and provides readers with tools to put the ideas into action. Smart yet accessible, bold yet well argued, this is the first book on sales for people who've never read a book about sales. It will change how you see your world and transform what you do at work, at school, and at home"--

"In the tradition of his bestselling book Drive, a revolutionary look at the art of selling. This is a book about sales for people who don't know they're in sales"--

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