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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/51581704 Title: To the desert and back : the story of one of the most dramatic business transformations on record Author: Philip H Mirvis; Karen Ayas; George Roth Publisher: San Francisco, CA : Jossey-Bass, ©2003. ISBN/ISSN: 0787966770 9780787966775 OCLC:51581704

  
  

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Subjects

• Unilever N.V.
• Food industry and trade -- Netherlands.
• Consolidation and merger of corporations -- Netherlands -- Case studies.
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To the desert and back : the story of one of the most dramatic business transformations on record

Author:	Philip H Mirvis; Karen Ayas; George Roth
Publisher:	San Francisco, CA : Jossey-Bass, ©2003.
Edition/Format:	Book : English : 1st edView all editions and formats
Summary:	"Dove, Lipton, Knorr, Ben & Jerry's, and Slim Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble - declining volume, eroding margins, critical quality problems - and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's quest to thrive around the globe." "To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth."--BOOK JACKET.  Read more...
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