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The toadstool millionaires; a social history of patent medicines in America before Federal regulation.

Author: James Harvey Young
Publisher: Princeton, N.J., Princeton University Press, 1961.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
This book is about the history of proprietary medicines in America, from the early 18th century appearance of patented brands from England to the early 20th-century enactment of national legislation to restrain abuses in the packaged medicine industry. The author traces the development of patent medicine promotion and criticism, relating it to broader trends in health, education, journalism, marketing, and  Read more...
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Additional Physical Format: Online version:
Young, James Harvey.
Toadstool millionaires.
Princeton, N.J., Princeton University Press, 1961
(OCoLC)599159278
Document Type: Book
All Authors / Contributors: James Harvey Young
OCLC Number: 405144
Description: xii, 282 pages illustrations, portraits, facsimiles 23 cm
Contents: "At the sign of Galen's head": English patent medicines in colonial America --
Galvanising trumpetry: American independence in the realm of pseudo-medicine --
Vials and vermifuges: the expansion of American nostrums during the early 19th century --
"The old wizzard." Thomsonianism, a democratic system of patented medication --
Hercules and hydra: the first significant critique of patent medicines --
Purgation unlimited: patent medicines and the press --
"To arms! to arms!!" and after: the Civil War, its aftermath, and the great boom --
The great outdoors: patent medicine advertising by paint and poster --
St. George and the dragon: the patent medicine almanac --
"A microbe is a microbe": quackery and the germ theory --
The pattern of patent medicine appeals: an analysis of the psychology of patent medicine advertising --
Medicine show: the linking of entertainment to nostrum promotion --
"The great American fraud": acceleration of the patent medicine critique --
Dr. Wiley's law: the passage of the pure food and drugs act of 1906 --
Half a century later: sobering continuities in the realm of patent medicines.

Abstract:

This book is about the history of proprietary medicines in America, from the early 18th century appearance of patented brands from England to the early 20th-century enactment of national legislation to restrain abuses in the packaged medicine industry. The author traces the development of patent medicine promotion and criticism, relating it to broader trends in health, education, journalism, marketing, and government.

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