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|Additional Physical Format:||Online version:
Young, James Harvey.
Princeton, N.J., Princeton University Press, 1961
|All Authors / Contributors:||
James Harvey Young
|Description:||xii, 282 pages illustrations, portraits, facsimiles 23 cm|
|Contents:||"At the sign of Galen's head": English patent medicines in colonial America --
Galvanising trumpetry: American independence in the realm of pseudo-medicine --
Vials and vermifuges: the expansion of American nostrums during the early 19th century --
"The old wizzard." Thomsonianism, a democratic system of patented medication --
Hercules and hydra: the first significant critique of patent medicines --
Purgation unlimited: patent medicines and the press --
"To arms! to arms!!" and after: the Civil War, its aftermath, and the great boom --
The great outdoors: patent medicine advertising by paint and poster --
St. George and the dragon: the patent medicine almanac --
"A microbe is a microbe": quackery and the germ theory --
The pattern of patent medicine appeals: an analysis of the psychology of patent medicine advertising --
Medicine show: the linking of entertainment to nostrum promotion --
"The great American fraud": acceleration of the patent medicine critique --
Dr. Wiley's law: the passage of the pure food and drugs act of 1906 --
Half a century later: sobering continuities in the realm of patent medicines.