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Too Good To Fail : Creating Marketplace Value from the World's Brightest Minds.

Author: Clifford M Gross
Publisher: Dordrecht : Springer, 2013.
Series: Management for professionals.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Too Good to Fail: Creating Marketplace Value form the World's Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R & D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, intellectual property, technology transfer and the ubiquitous compression  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Gross, Clifford M.
Too Good To Fail : Creating Marketplace Value from the World's Brightest Minds.
Dordrecht : Springer, ©2013
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Clifford M Gross
ISBN: 9783319002811 3319002813
OCLC Number: 854975547
Description: 1 online resource (118 pages).
Contents: Preface; Contents; Introduction; 1 Open Innovation and Intellectual Capital; Intellectual CapitalIntellectual capital: The World's Most Valuable Asset Classasset class; Cold Trends and How Markets for Natural Ice Emerged in the Nineteenth Century US; Bright Spots in Solar Energy; Photovoltaic Market Disruption and Value Creation; Creative DestructionCreative Destruction; The Take Away; References; 2 The Technology Transfer Ecosystem; Assessment of Technology, Market, and Organizational Capabilities; The Patent Office; The Small Public Company. Technology TransferTechnology Transfer: The Supplier NetworknetworkThe Technology Transfertechnology transfer Firm; Technology TransferTechnology Transfer Competitive Landscape; NetworkNetworks and the Nascent Technology Transfertechnology transfer Market; U.S. Patents: A Case for Innovation and Job Creation; Increasing the Vitality of the Small Cap Public Marketplace; Technology; Market; Organization; 3 Intellectual Capital: The World's Fastest Growing Asset Classasset class; US Patents as the Source of Innovation and Job Creation; Small Cap Market Failure in the US IPO MarketIPO market. IPOs and Job CreationCommercializing Research; TFPTFP and Patent Applications Between 1948 and 2009; References; 4 Network Strategies for Growing Emerging Markets; A Brief Example from Technology Transfertechnology transfer; The University Technology Supplier Networknetwork; References; 5 The Role of Design in Bringing Innovation to the Marketplace; Implications for Companies; Commentary on Design's Role in the World; 3M (Where Design is the Innovation); Bang & OlufsenBang & Olufsen (Where Design Exists Primarily Without Technological Innovation). Tesla MotorTesla Motors (Where Design is the Package Around Innovation)DysonDyson (Where Designing New Metaphors for Traditional Products is the Competitive Advantage); References; 6 Leadership Required for Embracing New Technologies; The Impact of CEO's and Employees on Organizational Culture; Not Only the Good Die Young; Leveraging Free Will: A Necessary Tool for Changing Organizational Culture; Social Engineering Applied to Corporate Culture; Can Leadership Inspired by and Receptive to Technological Innovation Reshape Organizational Culture? Theoretical Models for Organizational Culture: More is LessReferences; 7 The Growth of China's Technology Transfer Industry; The U.S. University Technology Transfer Market; Venture Capital; The IPO MarketIPO Market; The Chinese University Technology Transfertechnology transfer Market; China's IPO MarketIPO market Place; University Technology Transfer Marketplace: Growth Over the Next Decade; Implications for Global Markets; Problems with the Nascent Technology Transfertechnology transfer Market; References; About the Author; Index.
Series Title: Management for professionals.

Abstract:

Too Good to Fail: Creating Marketplace Value form the World's Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R & D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, intellectual property, technology transfer and the ubiquitous compression of technology development time lines in a clear, connected and lucid manner. In the industry today, companies look to remain competitive in the face of the convergence of global innov.

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