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Total e-mail marketing

Author: Dave Chaffey
Publisher: Oxford ; Boston : Butterworth-Heinemann, 2003.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. This book explains how to plan and execute e-mail campaigns which integrate with other online and offline  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dave Chaffey
ISBN: 0750657545 9780750657549
OCLC Number: 50271586
Description: xii, 228 pages : illustrations ; 25 cm
Contents: Ch. 1. Introduction --
Ch. 2. E-mail marketing fundamentals --
Ch. 3. E-mail campaign planning --
Ch. 4. E-mail for customer acquisition --
Ch. 5. Using e-mail for customer retention --
Ch. 6. Crafting e-mail creative --
Ch. 7. E-mail marketing management --
Ch. 8. E-mail marketing innovation.
Other Titles: Total email marketing
Responsibility: Dave Chaffey.
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