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Total e-mail marketing

Author: Dave Chaffey
Publisher: Oxford ; Boston : Butterworth-Heinemann, 2003.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. The author draws on expertise and examples from leading European practitioners to detail practical tips to improve  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Chaffey, Dave, 1963-
Total e-mail marketing.
Oxford ; Boston : Butterworth-Heinemann, 2003
(OCoLC)50271586
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dave Chaffey
ISBN: 0585459681 9780585459684 0080494676 9780080494678
OCLC Number: 52731742
Description: 1 online resource (xii, 228 pages) : illustrations
Contents: Front Cover; Total E-mail Marketing; Copyright Page; Contents; Preface; Acknowledgements; Chapter 1. Introduction; Chapter 2. E-mail marketing fundamentals; Chapter 3. E-mail campaign planning; Chapter 4. E-mail for customer acquisition; Chapter 5. Using e-mail for customer retention; Chapter 6. Crafting e-mail creative; Chapter 7. E-mail marketing management; Chapter 8. E-mail marketing innovation; Index.
Other Titles: Total email marketing
Responsibility: Dave Chaffey.

Abstract:

Shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. This book explains how to plan and execute e-mail campaigns which integrate with other online and offline  Read more...

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