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The total quality corporation : how 10 major companies turned quality and environmental challenges to competitive advantage in the 1990s

Author: Francis McInerney; Sean White
Publisher: New York : Truman Talley Books/Dutton, ©1995.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This superbly researched, powerfully reasoned book shatters one of the most destructive business myths of our time: that a corporation must choose between higher profits and protection of the environment. Instead, as the authors demonstrate with compelling case histories of ten spectacular corporate success stories of the 1990s, the opposite is actually true: A corporation that makes the environment a major priority
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Document Type: Book
All Authors / Contributors: Francis McInerney; Sean White
ISBN: 0525939288 9780525939283
OCLC Number: 32855418
Description: viii, 325 pages : illustrations ; 24 cm
Contents: Nissan drives down plant emissions : going for zero emissions --
Exxon refines its strategy : making money on a cleaner environment --
Wal-Mart distributes the wealth : turning information into profits --
Lufthansa Airlines works smarter : passenger satisfaction first and foremost --
Hitachi preaches the green gospel : managing efficiency from toasters to turbines --
Alcatel Telecom sends a message : go where the money is --
Howe Sound Pulp and Paper : smelling like a rose --
Black Photo : developing a pollution-free environment --
Inter-Continental Hotels : guests and shareholders get a good night's sleep --
Buena Vista Winery takes the next step : grapes grown organically --
Fighting Euro-sclerosis : Europe searches for a big green fix --
Riding the big green tsunami : Japan targets its next export campaign --
Singapore and Hong Kong : creating jobs alongside tough environmental policies --
The real information revolution around us --
High stakes for America : 2000 and beyond --
Riding the information-cost curve : advantage America.
Responsibility: Francis McInerney and Sean White.

Abstract:

This superbly researched, powerfully reasoned book shatters one of the most destructive business myths of our time: that a corporation must choose between higher profits and protection of the environment. Instead, as the authors demonstrate with compelling case histories of ten spectacular corporate success stories of the 1990s, the opposite is actually true: A corporation that makes the environment a major priority not only reaps a huge harvest on the bottom line, but also gains a vital edge in the unrelentingly competitive marketplace of this decade of cost cutting. The reason for this is almost staggeringly simple. Pollution of all kinds is just another word for industrial waste, and waste is exactly what no corporation in search of total quality in its product and of complete acceptance by the consumer can afford today.

The Total Quality Corporation also provides a fascinating overview of the growing challenges facing the three major economic regions of the world - Europe, Japan, and America. How corporations respond and how fast they do it will determine who wins in the ever more demanding race for global marketshare. And the race has already started, as is evident in this timely, compelling book.

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