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Tourism and generation Y

Author: Pierre Benckendorff; Gianna Moscardo; Donna Pendergast
Publisher: Wallingford, Oxfordshire, UK ; Cambridge, MA : CAB International, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next, Echo Boomers or the Digital Generation. The book consists of 14 chapters presented in three parts: Gen Y and tourism; Gen Y  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Tourism and generation Y.
Wallingford, Oxfordshire, UK ; Cambridge, MA : CAB International, 2010
(DLC) 2009023331
(OCoLC)391404021
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Pierre Benckendorff; Gianna Moscardo; Donna Pendergast
ISBN: 9781845936020 1845936027
OCLC Number: 568686879
Description: 1 online resource (xii, 170 pages)
Contents: Getting to know the Y generation / Donna Pendergast --
Mythbusting : generation Y and travel / Gianna Moscardo and Pierre Benckendorff --
Generation Y's travel behaviours : a comparison with baby boomers and generation X / Yu-Chin Huang and James F. Petrick --
Understanding generation-Y tourists : managing the risk and change associated with a new emerging market / Pierre Benckendorff and Gianna Moscardo --
Generation Y as wine tourists : their expectations and experiences at the winery-cellar door / Joanna Fountain and Steve Charters --
Generation Y : perspectives of quality in youth adventure travel experiences in an Australian backpacker context / Gayle Jennings, Carl Cater, Young-Sook Lee, Claudia Ollenburg, Amanda Ayling and Brooke Lunny --
Nature-based tourism in North America : is generation Y the major cause of increased participation? / Lori Pennington-Gray and Sandy Blair --
Tourism and the N generation in a dynamically changing society : the case of South Korea / Minkyung Park, Hochan Jang, Seokho Lee and Russell Brayley --
Beach safety and millennium youth : travellers and sentinels / Jeff Wilks and Donna Pendergast --
Personal travel safety : a new generational perspective / Jeff Wilks and Donna Pendergast --
Adjusting attitudes using traditional media : magazines can still move millennials / Marsha D. Loda and Barbara C. Coleman --
Understanding generation Y's attitudes towards a career in the industry / Scott Richardson --
Generation Y and work in tourism and hospitality : problem? what problem? / Grant Cairncross and Jeremy Buultjens --
Generation Y's future tourism demand : some opportunities and challenges / Petra Glover.
Responsibility: edited by Pierre Benckendorff, Gianna Moscardo, Donna Pendergast.

Abstract:

This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y  Read more...

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"Summing up: Recommended."--S.A. Schulman, CUNY Kingsborough Community College

 
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