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Tourism and the branded city : film and identity on the Pacific Rim

Author: Stephanie Donald; John G Gammack
Publisher: Aldershot, England ; Burlington, VT : Ashgate, ©2007.
Series: New directions in tourism analysis.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Donald, Stephanie.
Tourism and the branded city.
Aldershot, England ; Burlington, VT : Ashgate, ©2007
(DLC) 2007009694
(OCoLC)85830797
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stephanie Donald; John G Gammack
ISBN: 9780754684862 0754684865
OCLC Number: 317724133
Description: 1 online resource (x, 216 pages, 8 pages of plates) : illustrations (some color).
Contents: Cover; Contents; List of Figures and Plates; Acknowledgements; Introduction: An Argument for the Cinematic City; 1 A Discussion of Method; 2 Branding the City; 3 Structures of Attention and the 'City of Life' (Hong Kong); 4 Flatlands Revisited; 5 Chromatic Contours; 6 Shanghai: World City?; 7 The Future of City Branding; References; Filmography; Index; Plate Section.
Series Title: New directions in tourism analysis.
Responsibility: Stephanie Hemelryk Donald, John G. Gammack.

Abstract:

Comparing the Pacific Rim cities, this book examines world city branding. It not only analyses the city branding of these cities from the researched perspectives of tourism, marketing and regional  Read more...

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'Donald and Gammack have managed to breathe life into the often perfunctory exercise of comparative cultural geography with their vibrant stories of three great cities of the West Pacific Rim. Read more...

 
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