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Tourism Management Dynamics : trends, management and tools.

Author: Buhalis, Dimitrios.; Carlos Costa; Dimitrios Buhalis
Publisher: Taylor & Francis 2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage. "Tourism Futures: Dynamics, Challenges and Tools" provides the readers with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques and tools, in  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Buhalis, Dimitrios.; Carlos Costa; Dimitrios Buhalis
ISBN: 1280639008 9781280639005
OCLC Number: 814468249
Description: 1 online resource (304 pages)

Abstract:

As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage. "Tourism Futures: Dynamics, Challenges and Tools" provides the readers with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques and tools, in order to adapt and profit from these changes and into the future. Written by a team of globally renowned thinkers and researchers, it provides the manager of tomorrow with the ability to look beyond normal planning horizons, and identify potential opportunities from change. "Tourism Futures: Dynamics, Challenges and Tools" is part of a two-part set with its companion text, "Tourism Futures: The Emerging Business" which takes the reader on a logical progression to look at new products, new consumers and new industry. Both texts thereby provide the reader with a complete set of tools and knowledge, to enable them to recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.

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