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Tourism marketing and management handbook

Author: Stephen F Witt; Luiz Moutinho
Publisher: New York : Prentice Hall, 1989.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Tourism marketing and management handbook.
New York : Prentice Hall, 1989
(OCoLC)623024372
Document Type: Book
All Authors / Contributors: Stephen F Witt; Luiz Moutinho
ISBN: 013925885X 9780139258855
OCLC Number: 19455263
Description: xiv, 656 pages : illustrations ; 29 cm
Contents: Contributors --
Foreword --
Preface --
Introduction --
pt. I. The Tourism Environment --
1. Structure and Sectors --
2. Regional and Public Sector Policies --
3. Trends and Developments --
pt. II. Tourism Management --
1. Strategic and Operational Management --
2. Financial Management --
3. Quality management --
pt. III. Tourism Marketing --
1. Consumer Behavior, Marketing Research, and Segmentation --
2. Managing the Marketing Mix --
3. Strategic Marketing and Planning --
pt. IV. Analytical Methods Applied to Tourism --
1. Economics and Forecasting --
2. Computer Modeling and Statistics --
3. Information Systems and Techniques --
Appendix: Computer software --
Index of contributors --
Index.
Responsibility: editors, Stephen F. Witt, Luiz Moutinho.

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