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Tourism marketing and management in the Caribbean

Author: Dennis John Gayle; Jonathan N Goodrich
Publisher: London ; New York : Routledge, 1993.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
The Caribbean has long been idealized for its sun-drenched sand and azure seas. Indeed, this area now has the largest regional tourism industry in the world amongst developing countries. The marketing and management strategies underpinning this rapidly expanding industry are assuming increasing importance in policy formation as governments are relying more and more on tourism as a gateway to economic growth and
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Additional Physical Format: Online version:
Tourism marketing and management in the Caribbean.
London ; New York : Routledge, 1993
(OCoLC)655912940
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dennis John Gayle; Jonathan N Goodrich
ISBN: 0415072638 9780415072632
OCLC Number: 27727056
Description: xxvi, 270 pages : illustrations, map ; 23 cm
Contents: 1. Caribbean tourism marketing, management and development strategies / Dennis J. Gayle and Jonathan N. Goodrich. 2. The Caribbean Tourism Organization in historical perspective / Jean S. Holder --
pt. I. Tourism marketing and management. 3. Tourism in the Bahamas --
an appraisal / Ainsley M. O'Reilly. 4. The Jamaican tourist industry: domestic economic growth and development / Dennis J. Gayle. 5. Tourism and taxes: the case of Barbados / Ransford W. Palmer. 6. Tourism product development and marketing in St Lucia / Agnes Francis. 7. Formulating tourism development strategy in Trinidad and Tobago / Gwendoline Williams. 8. The sociopolitical implications of tourism development in Guyana / Festus Brotherson, Jr. 9. Tourism in socialist Cuba / Maria Dolores Espino --
pt. II. Sectoral issues. 10. Cruise industry outlook in the Caribbean / Robert Dickinson. 11. Health-care tourism in the Caribbean / Jonathan N. Goodrich. 12. Innovation and the future of Caribbean tourism / Auliana Poon. 13. Heritage tourism and the myth of Caribbean paradise / Rex Nettleford. 14. Managing for excellence in Caribbean hotels / Peter Goffe. 15. Integrating tourism and agricultural development / Albert J. Gomes. 16. The new tourism in the Caribbean: reappraising market segmentation / Dennis Conway --
pt. III. The impact of US and EC policies. 17. US trade policy and tourism development in the Caribbean / Melissa D. Coyle. 18. The tourism sector and Lome IV / Gabriel P. Lee --
pt. IV. Caribbean tourism in the year 2000. 19. The Caribbean Tourism Organization's role in Caribbean tourism development towards the year 2000 / Jean S. Holder. 20. Caribbean tourism in the year 2000 / John H. Bell --
21. Conclusion / Dennis J. Gayle and Jonathan N. Goodrich.
Responsibility: edited by Dennis J. Gayle and Jonathan N. Goodrich.

Abstract:

A comprehensive discussion of tourism in this part of the world. The text begins with an overview of the industry and the role of the Caribbean Tourism Organization and goes on to look at aspects of  Read more...

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