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Tourism Marketing for Developing Countries : Battling Stereotypes and Crises in Asia, Africa and the Middle East

Author: Eli Avraham; Eran Ketter
Publisher: London Palgrave Macmillan UK 2016.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists.
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Genre/Form: Online-Ressource
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Eli Avraham; Eran Ketter
ISBN: 9781137342157 1137342153 134957919X 9781349579198
OCLC Number: 950928072
Description: 1 Online-Ressource
Responsibility: by Eli Avraham, Eran Ketter.

Abstract:

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists.

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