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Tourism marketing : on both sides of the counter

Author: Metin Kozak; Luisa Andreu; Juergen Gnoth; Sonja Sibila Lebe; Alan Fyall
Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2013.
Edition/Format:   eBook : Document : Conference publication : EnglishView all editions and formats
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Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof.  Read more...

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Genre/Form: Electronic books
Conference papers and proceedings
Congresses
Material Type: Conference publication, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Metin Kozak; Luisa Andreu; Juergen Gnoth; Sonja Sibila Lebe; Alan Fyall
ISBN: 9781443847070 1443847070
OCLC Number: 847618337
Description: 1 online resource (xii, 281 pages) : illustrations
Responsibility: edited by Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila Lebe and Alan Fyall.

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"Tourism Marketing is a compilation of a number of studies related to the tourism industry. The editors have collected significant articles which will help anyone engaged in this area of business. Read more...

 
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