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Tourism : principles and practice

Author: Christopher P Cooper; Rebecca Shepherd
Publisher: Harlow, England : Longman, 1998.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

Offers a framework of theory and practice for students of tourism. The text uses international examples and models to illustrate key concepts. Major case studies demonstrate real-life issues and  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Christopher P Cooper; Rebecca Shepherd
ISBN: 0582312736 9780582312739
OCLC Number: 39945061
Description: xxxiv, 530 pages : illustrations ; 25 cm
Contents: An introduction to tourism --
1. Concepts, definitions and indicators of tourism demand --
2. Consumer behaviour and tourism demand --
3. Models and patterns of tourism demand --
4. Measuring demand for tourism --
5. The destination --
6. The economic impact of tourism --
7. The environmental impact of tourism --
8. The socio-cultural impact of tourism --
9. Carrying capacity --
10. Tourism and development planning --
11. Government-organisations --
12. Intermediaries --
13. Transportation --
14. Attractions --
15. Accommodation --
16. Marketing for tourism --
the historical roots --
17. Marketing management for tourism --
18. Marketing planning --
19. The marketing mix --
20. Information technology --
21. The future of tourism --
Major Case Study 1. Destinations in decline --
Major Case Study 2. Visitor management --
Major Case Study 3. Tourism planning in Eastern Europe --
Major Case Study 4. Tourism project assistance from the European Union --
Major Case Study 5. Relationship marketing --
Major Case Study 6. Information technology --
A compendium of tourism sources.
Responsibility: Chris Cooper [and others] ; edited by Rebecca Shepherd.

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