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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Chris Cooper; et al |
| ISBN: | 9780273684060 027368406X |
| OCLC Number: | 466952897 |
| Description: | xxviii, 810 s. + 1 cd i lomme : col. ill. ; 27 cm. |
| Contents: | PART ONE: TOURISM DEMAND 1 Managing Tourism Demand 2 Tourism Consumer behaviour 3 Measuring Demand for Tourism 4 Tourism Demand Determinants and Forecasting PART TWO: THE TOURISM DESTINATION 5 The Economic Impact of Tourism 6 The Environmental Impact of Tourism 7 The Socio-cultural Impact of Tourism 8 Sustainable Tourism 9 Tourism and Development Planning PART THREE: THE TOURISM SECTOR 10 Attractions 11 Accommodation 12 Intermediaries 13 Transportation 14 Public sector and policy PART FOUR: MARKETING FOR TOURISM 15 Marketing for Tourism - the Historical Roots 16 Managing Marketing for Tourism 17 Marketing Planning 18 Marketing Mix Applications PART FIVE: DEVELOPMENTS IN TOURISM 19 Information Technology in Tourism 20 The Future of Tourism: Trends and Issues Beyond our Control 21 The Future of Tourism: Trends and Issues Within our Control |
| Responsibility: | Chris Cooper .... [et al.]. |
Reviews
Publisher Synopsis
""A comprehensive and excellent textbook for undergraduate students in tourism. With its more thorough elaboration, new layout and web site references, the professional and pedagogical value of the third edition is considerably increased."" Ragnar Prestholdt, Hogskolen I Telemark, Norway ""With updated material and sources, enhanced pedagogical learning methods and a new, appealing appearance, this third edition of the Cooper et al. book is a very welcomed improvement on the successful second one; an essential reading for undergraduate and postgraduate students of tourism and for all those seeking a textbook with a thought-provoking treatment of the sector."" Andreas Papatheodorou, Surrey University, UK ""Tourism: Principles and Practice third edition is an informative and comprehensive introductory tourism text. It balances sound theoretical underpinning in an attractive and bright eye-catching format. There is a mix of self-check questions, essay questions and case studies that build on content and will assist students to understand the subject."" Deborah Edwards, University of Western Sydney, Australia ""As the business of tourism becomes more and more competitive, so to does the teaching of tourism. Sourcing books that not only teach students the fundamental principles of how the whole tourism system operates and are able to generate deeper thinking of critical issues, but ones that also manage to capture their imaginations is difficult. This third edition of Tourism: Principles and Practice provides a competitive advantage to tourism academics by meeting these requirements. Well researched, a clean layout, interesting case studies from around the world and the good use of colour in this book will ensure its popularity." "Martin Fluker, Victoria University, Australia "'This new edition makes a timely and valuable contribution to the field of tourism and brings an already excellent book truly up-to-date with the latest requirements in this subject-area"" ""An excellently structured and coherent edition of an already crucial text for those studying in the field tourism today" "Peter Bolan, Course Director - International Travel & Tourism Management, University of Ulster, Northern Ireland ""Produced by a team of experienced, well respected authors and previously one of the most comprehensive introductions to tourism studies, this new edition is written in an assured style, with a clear readable text, supported by detailed case studies and is presented in an attractive layout. Invaluable reading for undergraduate students!" "Peter Mason, University of Luton, UK ""With a sensibly designed, attractive, accessible format this vibrant, stimulating student-friendly text guides the reader informatively and systematically through the complexities of contemporary tourism issues. Clear, cogent and erudite - with appropriate supporting case material, relevant illustrations and suggested further reading - this is a welcomed, up dated third edition of an established, proven, successful text.""Brian Wheeller, Visiting Professor of Tourism NHTV, Breda, The Netherlands Read more...
