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Tourism : principles and practice

Author: Christopher P Cooper
Publisher: Harlow : Pearson Education, 2005.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:

This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and  Read more...

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Document Type: Book
All Authors / Contributors: Christopher P Cooper
ISBN: 027368406X 9780273684060
OCLC Number: 57432961
Notes: Previous edition: 1998.
Description: xxviii, 810 pages : illustrations ; 27 cm
Contents: PART ONE: TOURISM DEMAND 1 Managing Tourism Demand 2 Tourism Consumer behaviour 3 Measuring Demand for Tourism 4 Tourism Demand Determinants and Forecasting PART TWO: THE TOURISM DESTINATION 5 The Economic Impact of Tourism 6 The Environmental Impact of Tourism 7 The Socio-cultural Impact of Tourism 8 Sustainable Tourism 9 Tourism and Development Planning PART THREE: THE TOURISM SECTOR 10 Attractions 11 Accommodation 12 Intermediaries 13 Transportation 14 Public sector and policy PART FOUR: MARKETING FOR TOURISM 15 Marketing for Tourism - the Historical Roots 16 Managing Marketing for Tourism 17 Marketing Planning 18 Marketing Mix Applications PART FIVE: DEVELOPMENTS IN TOURISM 19 Information Technology in Tourism 20 The Future of Tourism: Trends and Issues Beyond our Control 21 The Future of Tourism: Trends and Issues Within our Control
Responsibility: Chris Cooper [and others].

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""A comprehensive and excellent textbook for undergraduate students in tourism. With its more thorough elaboration, new layout and web site references, the professional and pedagogical value of the Read more...

 
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