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Tourism promotion and power : creating images, creating identities

Author: Nigel Morgan; Annette Pritchard
Publisher: Chichester ; New York : Wiley, ©1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Informed by modern marketing theory, this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. Students of tourism will find this book a thought-provoking and conceptual  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Nigel Morgan; Annette Pritchard
ISBN: 0471983411 9780471983415
OCLC Number: 38504305
Description: 266 pages : illustrations ; 26 cm
Contents: pt. I. Into the Tourism Image. 1. Introduction. 2. Reading the image. 3. Creating and consuming the image. 4. Culture and the image --
pt. II. The Image and Changing Markets. 5. Fragmenting identities, fragmenting power. 6. Power, image and markets. 7. Branding, identity and power --
pt. III. Changing Worlds, Changing Images? 8. The image, politics and power. 9. The gendered and sexualised image. 10. Images of 'them' and 'us'. 11. Changing ways of seeing the image.
Responsibility: Nigel Morgan and Annette Pritchard.
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Abstract:

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this  Read more...

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