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Tourist activities in multimodal texts : an analysis of Croatian and Scottish tourism websites

Author: Melani Nekic
Publisher: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Tourist promotional material is a tool utilised by many people preparing to travel or planning an activity. How do we as readers make sense of the tourist promotional material that is available to us? How do we as users understand tourism websites? Awareness of how tourism websites function may enable business people to master the range of resources used as strategies to design websites in ways which more  Read more...
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Melani Nekic
ISBN: 9781137397904 113739790X
OCLC Number: 882185022
Description: xv, 227 pages : illustrations ; 23 cm
Contents: A Multi-Layer Approach to the Website Analysis --
Analysis of Website Layout --
Analysis of Meaning-making in Tourism Websites.
Responsibility: Melani Nekić, Justus Liebig University, Giessen, Germany.

Abstract:

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of  Read more...

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"I would recommend this book first and foremost tothose who are seeking models to carry out multimodal and semiotic analyses. ... readerswill find in this book relevant and up-to-date reading matter Read more...

 
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