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The tower of babble : sins, secrets and successes inside the CBC

Author: Richard Stursberg; Trena White
Publisher: Vancouver, BC, Canada : Douglas & McIntyre, an imprint of D & M Publishers Inc., [2012] ©2012
Edition/Format:   eBook : Document : Biography : EnglishView all editions and formats
Summary:
In 2004, CBC television had sunk to its lowest audience share in its history. That same year, Richard Stursberg, an avowed popularizer with a reputation for radical action, was hired to run CBC's Television services and by 2008 his role was expanded to head of all English services: television, online and radio. With incisive wit, Stursberg tells the story of the struggle that resulted-- a struggle that lasted for  Read more...
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Details

Genre/Form: Electronic books
Biography
Biographies
Additional Physical Format: Stursberg, Richard, 1947-
Tower of babble.:
Vancouver : Douglas & McIntyre, ©2012
(CaOONL)20129017167
(OCoLC)773022056
Named Person: Richard Stursberg; Richard Stursberg
Material Type: Biography, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Richard Stursberg; Trena White
ISBN: 9781926812748 1926812743
OCLC Number: 780360719
Notes: Includes index.
Edited by Trena White--Copyright page.
Description: 1 online resource (285 pages) : EPUB file
Contents: The Public of Public Broadcasting --
Labour --
Entertainment --
The French --
Sports --
News --
Radio --
Money --
The plan --
The end.
Other Titles: Sins, secrets and successes inside the CBC
Responsibility: Richard Stursberg.
More information:

Abstract:

In 2004, CBC television had sunk to its lowest audience share in its history. That same year, Richard Stursberg, an avowed popularizer with a reputation for radical action, was hired to run CBC's Television services and by 2008 his role was expanded to head of all English services: television, online and radio. With incisive wit, Stursberg tells the story of the struggle that resulted-- a struggle that lasted for six turbulent and controversial years. Shortly after Stursberg arrived, the corporation locked out its employees for two months. Four years later, he signed the most harmonious labour contract to date. He lost the television rights for the 2010 and 2012 Olympic Games. He won the biggest NHL contract in history. He had unprecedented ratings successes. He had terrible flops. He enjoyed the best radio, television and online ratings in CBC's history. He fought endless wars with the CBC president and board about the direction of the corporation and ultimately was dismissed.

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