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Toxic sludge is good for you : the public relations industry unspun

Author: Margo Robb; Loretta Alper; Sut Jhally; Amy Goodman; Media Education Foundation.
Publisher: Northampton, MA : Media Education Foundation, ©2003.
Edition/Format:   DVD video : EnglishView all editions and formats
Database:WorldCat
Summary:
Tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image. The video analyzes the tools public relations professionals use to shift our perceptions including a look at the coordinated PR campaign to slip genetically engineered food past public scrutiny.
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Genre/Form: Educational films
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Margo Robb; Loretta Alper; Sut Jhally; Amy Goodman; Media Education Foundation.
ISBN: 1893521745 9781893521742
OCLC Number: 55702835
Language Note: Soundtrack in English with optional subtitles in English or Spanish.
Notes: Originally produced in 2002.
Special features: Public relations vs. journalism; More on video news releases; More on genetically modified food; Co-opting movements; Astroturf; Perception management; Democracy in a PR world.
Credits: Production manager, Kelly Garner ; camera, Kelly Garner ; editor, Jeremy Smith.
Performer(s): Narrated by Amy Goodman.
Description: 1 videodisc (45 min.) : sd., col. ; 4 3/4 in.
Details: DVD.
Contents: The PR industry --
Roots in conflict --
Not local, not news --
Third party advocacy --
Selling wars --
Controlling damage & managing crisis --
Silencing debate.
Other Titles: Public relations industry unspun
Responsibility: Media Education Foundation ; producer, Margo Robb ; executive producers, Loretta Alper, Sut Jhally.

Abstract:

Tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image. The video analyzes the tools public relations professionals use to shift our perceptions including a look at the coordinated PR campaign to slip genetically engineered food past public scrutiny.

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