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Tracking the audience : the ratings industry from analog to digital

Author: Karen Buzzard
Publisher: New York : Routledge, 2012
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"In Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice's history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929,  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Buzzard, Karen.
Tracking the audience.
Abingdon, Oxon ; New York, NY : Routledge, 2012
(DLC) 2011041079
(OCoLC)192080484
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Karen Buzzard
ISBN: 9781136514807 1136514805 0203149491 9780203149492
OCLC Number: 793899302
Description: 1 online resource (x, 174 p.)
Contents: Introduction: Audience Ratings in the 21st Century: The Digitalization of Media Audiences Part 1: Analog 1. Network Radio Audiences: The Telephone Coincidental, The Telephone Recall and The Household Meter 2. Local Radio and TV Audiences: The Diary Initiative 3. Network TV Audiences: The People Meter Initiative Part 2: Digital 4. Local TV Audiences: The Local People Meter Initiative 5. Local Radio Audiences: The Portable People Meter Initiative 6. Internet Audiences: The Software Meter Initiative 7. Exploring New Digital Currencies for TV, Cable, and Internet Audiences: Digital Cable and Set-top box Data Initiative. Conclusion
Responsibility: Karen Buzzard.

Abstract:

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice s  Read more...
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"Highly recommended... Buzzard does a splendid job explaining how measurement tools have been refined and developed to produce more relevant and useful audience data with the transition from analog Read more...

 
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