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Trade-off : why some things catch on, and others don't

Author: Kevin Maney
Publisher: New York : Broadway Books, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Shares insight into factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it influences consumer decisions as demonstrated by the examples of leading businesses.
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Genre/Form: Electronic books
History
Additional Physical Format: Print version
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kevin Maney
ISBN: 9780307589460 0307589463
OCLC Number: 610614005
Description: 1 online resource
Responsibility: Kevin Maney.

Abstract:

Shares insight into factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it influences consumer decisions as demonstrated by the examples of leading businesses.

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