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Trademarks

Author: Tom Blackett; Interbrand (Firm)
Publisher: Basingstoke : Macmillan Business, 1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these  Read more...

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Document Type: Book
All Authors / Contributors: Tom Blackett; Interbrand (Firm)
ISBN: 0333725883 9780333725887
OCLC Number: 40716778
Notes: At foot of t.p.: Interbrand.
Description: xiv, 130 pages, [8] pages of plates : illustrations (some color), 1 form ; 24 cm
Contents: Coca-cola ; Kwik-fit ; Penguin ; Lego ; Levis ; Kodak.
Responsibility: Tom Blackett.

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