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Transaction decoupling : the effects of price bundling on the decision to consume

Author: Dilip Soman; John T Gourville
Publisher: Cambridge, Mass. : Marketing Science Institute, ©1998.
Series: Report (Marketing Science Institute), no. 98-131.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Dilip Soman; John T Gourville
OCLC Number: 41324285
Notes: "Working paper."
"December 1998."
Description: 36 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 98-131.
Responsibility: Dilip Soman, John T. Gourville.

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