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Transformation through global value chains : taking advantage of business synergies in the United States and China

Author: Behnam N Tabrizi; Mitchell M Tseng
Publisher: Stanford, Calif. : Stanford Business Books, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"China is inevitably becoming a giant in the world economy. All international companies in the United States have a presence in China, and many international Chinese companies have a presence in the United States. These companies face complex challenges in their global value chain: strategy, sales and marketing, supply chain management, information technology, and production. Transformation Through Global Value  Read more...
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Genre/Form: Case studies
Additional Physical Format: Online version:
Tabrizi, Behnam N.
Transformation through global value chains.
Stanford, Calif. : Stanford Business Books, 2007
(OCoLC)648585006
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Behnam N Tabrizi; Mitchell M Tseng
ISBN: 9780804754828 0804754829
OCLC Number: 104878973
Description: xv, 342 pages : illustrations ; 24 cm
Contents: 1. Strategy. Case 1: PCH China --
Case 2: Lil Lawton and International Expansion --
Appendix: The Kano Method 2. Sales and Marketing. Case: HKS Products Limited U.S.A. --
3. Supply Chain Management and Logistics. Case 1: Garment Retailer --
Case 2: PCH China --
4. Information Technology. Case 1: GTP --
Case 2: ABC --
5. Manufacturing. Case 1: The Esquel Group: Applications of RFID in Spinning Mill Production Planning --
Case 2: The Esquel Group: Production Wastage Forecasting --
Case 3: Sterling --
Appendix: Processes at Sterling and Southfield.
Responsibility: Behnam N. Tabrizi and Mitchell M. Tseng.
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Abstract:

This book will examine case studies from companies who have successfully navigated the new market environment, which presents complex challenges to the global value chain.  Read more...

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"The synergies of conducting business between the worlds largest economy (U.S.) and the worlds largest trader (China) are well articulated through detailed examples in this book. Our company, while Read more...

 
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