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Transit advertising sales agreements

Author: Bruce SchallerJoseph A CarusoTransit Cooperative Research Program.National Research Council (U.S.). Transportation Research Board.United States. Federal Transit Administration.All authors
Publisher: Washington, D.C. : National Academy Press, 2004.
Series: TCRP synthesis, 51.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.
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Additional Physical Format: Online version:
Schaller, Bruce.
Transit advertising sales agreements.
Washington, D.C. : National Academy Press, 2004
(OCoLC)604088926
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bruce Schaller; Joseph A Caruso; Transit Cooperative Research Program.; National Research Council (U.S.). Transportation Research Board.; United States. Federal Transit Administration.; Transit Development Corporation.
ISBN: 0309070023 9780309070027
OCLC Number: 54693520
Notes: At head of title: Transit Cooperative Research Program.
"Transportation Research Board, National Research Council."
"Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."
Description: 99 pages : illustrations ; 28 cm.
Series Title: TCRP synthesis, 51.
Responsibility: consultant, Bruce Schaller (Schaller Consulting) ; topic panel: Joseph A. Caruso [and others].
More information:

Abstract:

This synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.

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