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Transitioned media : a turning point into the digital realm

Author: Gali Einav
Publisher: New York : Springer, ©2010.
Series: Economics of information, communication and entertainment.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. "Transitioned Media" brings  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Transitioned media.
New York : Springer, ©2010
(OCoLC)502033354
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gali Einav
ISBN: 9781441960993 1441960996
OCLC Number: 668095794
Description: 1 online resource (xix, 165 pages) : illustrations.
Contents: Introduction: the end of media as we know it? / Gali Einav --
Partt 1. The changing world of advertising and consumer behavior: TV for the twenty-first century: the video ad model in transition / Adam Gerber and Rick Mandler --
Branded entertainment: how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust --
The evolution of cross-platform media use in the United States: insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp --
Part 2. The changing face of traditional media: the news business case study: We interrupt this program--
the cosmic change in the "news business" / Jeff Gralnick --
Mobile social networking and the news / Laura Forlano --
Parsing the online ecosystem: journalism, media, and the blogosphere / John Kelly --
Part 3. Media reinvented: case studies of transitioning into a digital age: The transition to digital TV: a case study of HDTV / John Carey --
The fat lady still sings: bringing music into the digital age / Lydia Loizides --
How cinema is digital / Kristen M. Daly --
Thumb wars: body and mind in video games / Liel Leibovitz.
Series Title: Economics of information, communication and entertainment.
Responsibility: Gali Einav, editor.
More information:

Abstract:

Here, leading academics and executives identify and analyze transformative trends and issues facing the media industry. Coverage includes social media, the blogosphere and "citizen" journalism, music  Read more...

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