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Transnational business cultures : life and work in a multinational corporation

Author: Fiona Moore
Publisher: Aldershot, Hants, England ; Burlington, VT : Ashgate, ©2005.
Series: Cross-cultural management series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies, in that it deals with the strategic value of culture within organizations rather than viewing it as a neutral concept and, through using  Read more...
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Genre/Form: Cross-cultural studies
Études transculturelles
Additional Physical Format: Online version:
Moore, Fiona.
Transnational business cultures.
Aldershot, Hants, England ; Burlington, VT : Ashgate, ©2005
(OCoLC)646880330
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Fiona Moore
ISBN: 0754642658 9780754642657
OCLC Number: 56880484
Description: 216 pages : illustrations ; 24 cm.
Contents: 1. Introduction --
2. Transnational culture's consequences : theorising the global and the local --
3. Community, interrupted : the German businesspeople of London --
4. A financial utopia : the "global city" of London --
5. Branch mentality : change and self-presentation in a German MNC --
6. "Mobile phone wars" : language and communication in the MNC --
7. Global culture revisited : the transnational capitalist society --
8. Cnclusion : defining transnational business cultures.
Series Title: Cross-cultural management series.
Responsibility: Fiona Moore.
More information:

Abstract:

Explores how the idea of culture is used and exploited by transnational managers to further their own ambitions and their companies strategies for expansion. It thus provides a more complex picture  Read more...

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'By engaging head-on with the growing and increasingly complex literature on transnationalism and globalisation and relating it constructively to key ideas in symbolic anthropology, Fiona Moore Read more...

 
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