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Transnational media and contoured markets : redefining Asian television and advertising

Author: Amos Owen Thomas
Publisher: New Delhi ; Thousand Oaks, Calif. : London : Sage Publications, 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"At the beginning of the 21st century, media and communications technologies are converging at an unprecedented pace worldwide. In a post-Cold War world increasingly polarizing into information-rich and information-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on globalization. This book brings an interdisciplinary perspective to bear on an understanding of the  Read more...
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Additional Physical Format: Online version:
Thomas, Amos Owen, 1954-
Transnational media and contoured markets.
New Delhi ; Thousand Oaks, Calif. : London : Sage Publications, 2006
(OCoLC)872631086
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Amos Owen Thomas
ISBN: 0761934839 0761934847 8178296306 8178296314 9780761934837 9780761934844 9788178296302 9788178296319
OCLC Number: 65399939
Description: 266 pages ; 23 cm
Contents: Emergence and divergence --
Crowded skies, divided pie --
Understanding media impact --
Synergy or autonomy --
Public versus private domains --
Mediating globalisation --
Media and communications --
Marketing and advertising --
Cloning StarTV --
Hybridising channels --
Eyeballing viewership --
Demarcating nationality --
Indian subcontinent --
Malay world --
Greater China --
Targeting markets --
Persuading marketers --
Managing advertisers --
Advertising transposed --
Media selection --
Creative execution --
Relativity of globality --
Expanding the grid --
Analysis by industry --
Explicating interaction --
Strategy paradoxes --
Globalisation/localisation --
Competition/collaboration --
Transnational/multinational --
Cross-cultural/inter-cultural --
Transcending the boundaries --
Electronic marketplaces --
Media ethnoscapes --
Advertising cultures --
Re-visioning globalisation.
Responsibility: Amos Owen Thomas.
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Abstract:

In the context of Asia, this book analyses how globalisation of the media and advertising has occurred within the context of economic, political, social and cultural processes within regions,  Read more...

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A really valuable contribution to the field of study.... The book provides an excellent analysis of changes in the media in Asia in the 1990s and explores the process of globalization in advertising Read more...

 
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