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Travel and tourism marketing

Author: Dotty Boen Oelkers
Publisher: Mason, OH : Thomson/South-Western, ©2007.
Edition/Format:   Book : English : Student edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Dotty Boen Oelkers
ISBN: 0538442859 9780538442855
OCLC Number: 64391307
Notes: "DECA Prep."
Includes index.
Description: ix, 311 p. : col. ill. ; 28 cm.
Contents: Travel and tourism industry --
Travel regulations and risk --
Travel and tourism careers --
Travel and tourism industry segments --Transportation and tour management --
Business and leisure travel markets --
Travel marketing research --
Travel and tourism technology --
Economic impact of travel and tourism --
Travel and tourism promotion and sales --
Legal issues in travel and tourism --
Creating a travel and tourism business.
Responsibility: Dotty Boen Oelkers.

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1. Travel and Tourism Industry. 2. Travel Regulations and Risk. 3. Travel and Tourism Careers. 4. Travel and Tourism Industry Segments. 5. Transportation and Tour Management. 6. Business and Leisure Read more...

 
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