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Travel and tourism marketing

Author: Dotty Boen Oelkers
Publisher: Mason, Ohio : South-Western Cengage Learning, 2008.
Edition/Format:   Book : English : 3rd printView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dotty Boen Oelkers
ISBN: 9780538442855 0538442859
OCLC Number: 730064983
Notes: Student Ed.
Description: IX, 311 S : Ill.
Contents: 1. Travel and Tourism Industry. 2. Travel Regulations and Risk. 3. Travel and Tourism Careers. 4. Travel and Tourism Industry Segments. 5. Transportation and Tour Management. 6. Business and Leisure Travel Markets. 7. Travel Marketing Research. 8. Travel and Tourism Technology. 9. Economics Impact of Travel and Tourism. 10. Travel and Tourism Promotion and Sales. 11. Laws and Legal Issues in Travel and Tourism. 12. Creating a Travel and Tourism Business.
Responsibility: Dotty Boen Oelkers.

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1. Travel and Tourism Industry. 2. Travel Regulations and Risk. 3. Travel and Tourism Careers. 4. Travel and Tourism Industry Segments. 5. Transportation and Tour Management. 6. Business and Leisure Read more...

 
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